MRM Heroes - Cases

In this section we will highlight several real life case studies. Companies who have embraced Marketing Resource Management.

Industry

The challenges in marketing differ per industry. The search in this section highlights used cases per industry.

Marketing challenge

MRM needs a compelling reason to buy. The search in this section matches challenges with solutions.

Role & responsibility

In this section you can see how different roles are involved in MRM and how this affects their work.

KLM is a former Dutch globally operating airline company, represented at the local level by more than 100 travel agents. In order to enhance the quality and accessibility of the local marketing and communication materials, KLM sought an asset management and templating system.
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Achmea directly approaches its clients and prospects as a direct writer with the main brand Achmea and various sub-brands (Zilveren Kruis, Agis, etc.). Achmea was looking for a platform to support the appropriate application of the Achmea corporate brand and that of its sub-brands... Read more