Marketing Resource Management often involves multiple stakeholders and decision making units. What role do they play and what is their part and contribution? How they benefit from MRM?

It is vital to chart the different business and marketing processes and how this affects the people involved.

The people involved in an MRM project  (vendor selection and roll out of a system) are part of the Decision Making Unit: Procurement,  Marketing, Brand Management, Finance, Executive Management, Project Management, Sales, Design.

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