Digital asset management, marketing resource management, marketing operations management and enterprise marketing management: as the market is growing and maturing, so are the number of terms. Research firms give some guidance.
Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. Gartner's global research organization offers the combined brainpower of 1,200 research analysts and consultants who advise executives in 80 countries every day.
Forrester Research is a technology and market research company that provides pragmatic advice to global leaders in business and technology. With hundreds of analysts and covered areas, this company creates forward-thinking research specifically for individuals in the organization.
This site provides information and guidance for people looking for systems which will help them run their Marketing in an integrated manner whilst reducing costs.
Winterberry Group is a unique strategic consulting firm that helps advertising, marketing, media and information companies grow value.